Anchor Rebrands as FenixPyre, Accelerating Growth in Data Security and Compliance

Anchor has unveiled a new name, new logo and branding, and expanded product capabilities under the name FenixPyre.

NEW ALBANY, Ohio, July 13, 2024

Over its lifetime, Anchor has solidified its position as a unique data security platform, proving high value to companies of all sizes. Anchor’s innovative approach to zero-trust data protection now safeguards over 1,500 organizations across 50+ countries, helping companies, from defense contractors to healthcare providers, protect their sensitive information in the face of increasing cyber threats. This success reflects the growing recognition of the importance of securing data at the file level, offering benefits such as enhanced protection, seamless user experience, and simplified compliance with regulatory frameworks like CMMC and NIST SP 800-171.

As part of its continued expansion and in response to evolving market needs, Anchor has rebranded as FenixPyre, signaling a bold new direction focused on elevating data-centric security solutions. This transformation underscores the company’s commitment to addressing the most pressing challenges in cybersecurity, including ransomware defense, compliance management including CMMC, and secure cloud sharing.

The rebrand comes on the heels of a strategic investment round that will significantly expand the feature set of the FenixPyre platform and drive increased market penetration. Designed to meet the needs of organizations large and small, FenixPyre offers a frictionless, zero-trust security solution that protects data across the entire lifecycle—whether at rest, in transit, or in use. By simplifying compliance and encrypting data at the file level, FenixPyre drastically reduces the attack surface, making data theft irrelevant.

“We’ve seen incredible demand for our solutions as companies realize that traditional perimeter-based security is no longer enough,” said Thomas Kwon, CEO of FenixPyre. “The FenixPyre platform empowers businesses to protect their most valuable assets—data—regardless of where it resides, without disrupting workflows or adding complexity. Our mission is to make data security simple, effective, and scalable for every organization.”

FenixPyre is a pioneer in file-centric security that combines encryption, access control, and auditing into one seamless solution. The platform is built to adapt to any IT environment—on-premises, cloud, or hybrid—without requiring significant changes to infrastructure or workflow. By eliminating the need for users to manually manage security, FenixPyre allows organizations to focus on their core operations while ensuring compliance with the most rigorous standards.

FenixPyre can be deployed in under one hour. It is a sophisticated, but simplified approach to data security management.

“We chose the name FenixPyre to symbolize our resilience and commitment to rising above the challenges of modern cybersecurity,” added Kwon. “Just like the mythical phoenix, our platform is designed to regenerate, adapt, and ensure the survival of our customers’ most critical data, even in the face of adversity.”

As FenixPyre, the company is well-positioned to lead the next phase of growth in the data protection space.

About FenixPyre

FenixPyre is a leading provider of file-level encryption and data security solutions, designed to protect sensitive information throughout its lifecycle. Focused on zero-trust principles, FenixPyre helps organizations achieve compliance with industry standards like CMMC and NIST while safeguarding data from ransomware and cyberattacks. Headquartered in New Albany, OH, FenixPyre serves customers worldwide across a range of industries, including defense, healthcare, and finance.